Universal Electronics Inc. to Work with Instreamatic to Deliver Voice-Enabled Interactive Advertising to Smart TV Manufacturers and Video Service Providers
Mar 25, 2021
UEI is the leader in the growing global voice-enabled remote controls market with more than 100 million units shipped to the world’s largest consumer electronics companies and video service providers. UEI’s work with Instreamatic will provide a unique voice-enabled experience that allows consumers to interact with ads on TV through personalized conversational content designed to drive awareness and sales.
As conversational ads have been largely limited to mobile experiences, UEI’s industry-leading technology is targeted at bringing this marketing tool to televisions through smart TV manufacturers and video service providers. The experience can be further enhanced with personalized context when used with UEI’s QuickSet® platform, which provides an unmatched solution for simplifying universal entertainment and smart home setup and control.
“By working with Instreamatic and leveraging our expertise in voice-enabled entertainment control, we can enable improved monetization opportunities to our customers, which are the leading global brands in home entertainment,” said
“Instreamatic has continued to prove that intelligently delivered conversational advertising boosts audience engagement and recall while significantly improving ad spend ROI and customer insights,” said Stas Tushinskiy, CEO of Instreamatic. “Via our new relationship with
Solutions will be available for smart TV manufacturers in
Founded in 1986,
Instreamatic is a voice AI infrastructure for media. The company provides an end-to-end solution for managing, measuring and monetizing voice-enabled advertising, including a programmatic ad exchange for assisting clients with advertising sales. Founded in 2014 with services focused on digital audio and ad sales, the company shifted its focus to establishing the first voice-enabled end-to-end solution for digital publishers and marketers. Instreamatic is headquartered in
QuickSet is a trademark of
All other trademarks appearing herein are the property of their respective owners.
Safe Harbor Statement
This press release contains forward-looking statements that are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Words and expressions reflecting something other than historical fact are intended to identify forward-looking statements. These forward-looking statements involve a number of risks and uncertainties, including the increased adoption of UEI’s voice control technologies, products and associated service offerings as a result of incorporating or using Instreamatic’s interactive voice-enabled advertising platform; the continued penetration and growth of the smart television and set-top box products and consumer technologies identified in this release; and other factors described in the Company’s filings with the
Clement | Peterson